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by Sander Saar
An overview of the 360 cameras being tested, including models from Insta360, Samsung, Ricoh, and Xiaomi. Along the way it covers Tips for Filming in 360, Editing, Distribution, and Consumption and Photo Quality Comparison, and more. Final thoughts on the current state of consumer 360 video tech and where the medium is heading.
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An overview of the 360 cameras being tested, including models from Insta360, Samsung, Ricoh, and Xiaomi.
On screen: A 360-degree dual-view shot captures the presenter sitting on a bench while talking to the camera on a busy pedestrian street.
Advice on directing viewer attention, spatial audio, camera placement, lens orientation, and mounting gear.
On screen: A man sits in an open public plaza talking to a Xiaomi Mi 360 camera displaying dual wide-angle perspectives.
A breakdown of the workflow for editing 360 footage, sharing across major platforms, and playback requirements.
On screen: A man speaks to an Insta360 Air dual-lens camera mounted on a bench in an outdoor arcade corridor with pedestrians strolling behind him.
Evaluating daytime and low-light photo performance across all five 360 cameras.
On screen: A 360-degree equirectangular sample photo captured at dusk on a city street.
Assessing daylight, dynamic range, and night video capture among the competing 360 cameras.
On screen: A split 360-degree camera perspective shows pedestrians walking on a sunny London sidewalk with Big Ben visible in the background.
Side-by-side microphone quality, rotation handling, and jog stabilization tests on each camera.
On screen: A man walks along the Thames embankment in London testing the onboard audio and video stabilization of a 360 camera in a dual-fisheye view.
Final thoughts on the current state of consumer 360 video tech and where the medium is heading.
On screen: The presenter stands in the bustling Covent Garden market hall talking directly to a dual-lens 360 camera displaying equirectangular footage.
What the footage shows, shot by shot. It is derived from the video itself, independent of the commentary. Timestamps link to the exact second.
0:00–0:37 A man sits outside in a busy pedestrian square speaking to a 360-degree camera. On screen: Matilda Insta360 Nano
0:38–0:42 Animated 3D graphic sequence featuring curved screens floating in a dark textured space displaying title text. On screen: AMERAS SAMSUNG VS INSTA360 360 CAMERAS XIAOMI VS SAMSUNG VS INSTA360 360 CAM XIAOMI VS SAMSU NG VS INSTA360 ERAS 360 CA XIAOMI VS S
0:42–0:43 Motion graphics display showing curved virtual displays with branding against a dark starry background. On screen: I BELIEVE IN TECHNOLOGY BY SANDER SAAR Samsung Gear 360
0:43–1:52 A 360-degree dual-view shot captures the presenter sitting on a bench while talking to the camera on a busy pedestrian street. On screen: Samsung Gear 360 THE BODY SHOP
1:52–2:05 A man speaks outdoors in a modern city plaza within a dual-lens 360-degree camera perspective. On screen: Xiaomi Mi 360
2:05–2:54 A man sits in an outdoor public plaza talking and gesturing in a dual-fisheye 360-degree camera test recording. On screen: Xiaomi Mi 360
2:54–4:47 A man sits in an open public plaza talking to a Xiaomi Mi 360 camera displaying dual wide-angle perspectives. On screen: Xiaomi Mi 360
4:47–5:44 A man sits on a bench in a pedestrian shopping arcade and talks to the camera while demonstrating a small 360 camera lens. On screen: Insta360 Air CRABTREE & EVELYN TO THE PUNCH JUDY
5:44–5:46 A split 360-degree panoramic perspective shows a presenter speaking while seated outside shops in an arcade corridor. On screen: Insta360 Air CRABTREE & EVELYN PUNCH JUDY
5:46–7:52 A man speaks to an Insta360 Air dual-lens camera mounted on a bench in an outdoor arcade corridor with pedestrians strolling behind him. On screen: Insta360 Air JUDY THE PUNCH TO
7:52–8:27 A man speaks to the camera in a dual-fisheye view while seated in a shopping arcade. On screen: Insta360 Air JUDY PUNCH CRABTREE & EVELYN TO THE
8:27–9:16 A presenter sits at an outdoor table in a shopping arcade talking to the camera in a dual-fisheye 360 split view. On screen: Insta360 Air JUDY PUNCH TO THE
9:16–9:28 A flattened 360-degree panoramic photo sample captured in a sunny public street square with pedestrians and outdoor seating is shown. On screen: Insta360 Air
9:28–9:40 A split equirectangular test image from the Samsung Gear 360 displays a sunlit outdoor square with people relaxing on benches and outdoor cafe seating. On screen: Gear360 Samsung
9:40–9:52 A 360-degree panoramic view captures the host standing on a busy pedestrian street surrounded by buildings, shops, and passersby. On screen: Insta360 Nano
9:52–10:04 A split 360-degree view showcases pedestrians and people relaxing on benches along a sunlit city street. On screen: Ricoh Theta S
10:04–10:17 An equirectangular 360-degree panoramic photo taken outside an urban cafe shows people sitting on benches and enjoying a sunny day, showcasing the Xiaomi Mi 360 camera's image quality. On screen: Xiaomi Mi 360
10:17–10:24 An equirectangular 360-degree night photo of an urban street corner with a man standing on the sidewalk below. On screen: Insta360
10:24–10:32 An equirectangular panoramic night shot shows the presenter standing on an illuminated city street corner. On screen: Insta360 Nano
10:32–10:40 A 360-degree equirectangular sample photo captured at dusk on a city street, showing buildings and the person holding the camera. On screen: Samsun Gear360 ng
10:40–10:52 A 360-degree panoramic still image showing a man holding a camera on a city street at night to test low-light photo quality. On screen: Ricoh Theta S
10:52–11:05 A 360-degree equirectangular sample photo captured at dusk on a city street. On screen: Xiaomi Mi 360 STOMP BARCLAYS FEE BEE LIPMAN & SONS
11:05–11:16 Equirectangular 360-degree footage shows a crowded outdoor park festival during a sunny day. On screen: Ricoh Theta S
11:16–11:26 A 360-degree panoramic view displays a bustling outdoor festival in a garden courtyard surrounded by residential buildings. On screen: Insta360 Air
11:26–11:37 A 360-degree equirectangular view displays a presenter walking through an outdoor community lawn event surrounded by crowds and brick buildings. On screen: Insta360 NANO
11:37–11:48 An equirectangular 360-degree panorama of an outdoor garden community fair with decorated stalls and people gathered under a sunny sky. On screen: Samsung Gear 360
11:48–12:01 Equirectangular 360-degree test footage showcases a bustling outdoor community festival in a sunny garden courtyard surrounded by brick apartment buildings. On screen: Xiaomi Mi 360
12:01–12:11 An equirectangular 360-degree footage view from the Ricoh Theta S captures the London embankment overlooking the London Eye and surrounding streets. On screen: Ricoh Theta S
12:11–12:22 A split-screen 360-degree camera sample captures pedestrian traffic and landmarks along the riverwalk on a bright, sunny day. On screen: Insta360 Air
12:22–12:33 A 360-degree camera test of the Insta360 Nano shows pedestrians and landmarks including Big Ben and the London Eye on a sunny day. On screen: Insta360 Nano
12:33–12:45 Split-screen panoramic test footage captured by the Samsung Gear 360 showing the Thames embankment and the London Eye in the background. On screen: Samsung Gear360
12:45–12:58 A split 360-degree camera perspective shows pedestrians walking on a sunny London sidewalk with Big Ben visible in the background. On screen: Xiaomi Mi 360°
12:58–13:08 A split 360-degree night street footage shows a London intersection with passing cars, a double-decker bus, and a presenter standing on the sidewalk. On screen: Insta360 Air MANGO
13:08–13:09 The panoramic split 360 view continues showing night traffic at the city intersection as vehicles pass by. On screen: Insta360 Air
13:09–13:20 A 360-degree night test view captures the presenter standing in the center of an illuminated urban street holding a smartphone. On screen: Nano Insta360
13:21–13:32 A panoramic 360-degree camera test shows a man standing on a city street corner at dusk. On screen: Gear 360 Samsung
13:32–13:43 A 360-degree split video sample from the Ricoh Theta S shows the host standing on a London city street at twilight while reviewing camera footage on his phone. On screen: Ricoh Theta S
13:43–13:56 A split dual-lens fisheye perspective captures the presenter standing on a central road divider on a city street at night. On screen: Xiaomi Mi 360
13:56–14:20 Split panoramic view shows the presenter walking along a sunny London street while testing camera stabilization and audio quality.
14:20–14:32 A dual-view 360 camera perspective follows the host jogging and swinging the camera along a busy sunny promenade near the London Eye.
14:32–14:33 The camera angle flips upside down as the presenter prepares to demonstrate the stabilization test on another 360 camera.
14:34–14:44 A dual-lens 360-degree view shows the presenter walking along a sunny outdoor promenade while testing the camera's audio and stabilization.
14:45–15:06 A split-screen 360 video captures the presenter walking, rotating the camera, and jogging along a sunny London sidewalk to demonstrate stabilization.
15:06–15:44 A man walks along the Thames embankment in London testing the onboard audio and video stabilization of a 360 camera in a dual-fisheye view. On screen: 32
15:44–16:19 A split-screen 360 camera view shows a man walking and testing the camera along an outdoor river embankment near the London Eye. On screen: SAMSUNG
16:19–16:20 A split-screen 360-degree view shows the presenter holding a camera while walking near the London Eye. On screen: Xiaomi Mi 360
16:20–16:33 The presenter continues testing the 360 camera's stabilization outdoors by swinging and rotating the device. On screen: Xiaomi Mi 360
16:33–16:57 Dual spherical split-screen footage captures the presenter walking along the riverside embankment while testing the camera stabilization and microphone. On screen: Xiaomi Mi 360
16:57–18:03 The presenter stands in the bustling Covent Garden market hall talking directly to a dual-lens 360 camera displaying equirectangular footage. On screen: Ricoh Theta S
18:03–19:02 A 360-degree dual spherical view of the host speaking in Covent Garden market as pedestrians walk by. On screen: Ricoh Theta S
19:02–19:15 A man addresses the camera in a 360-degree panoramic view inside an indoor market hall to conclude his video review. On screen: Ricoh Theta S
19:16–19:19 A stylized 360-degree digital display shows repeated red graphic banners floating in a textured dark space. On screen: 360 CAMERAS XIAOMI VS SAMSUNG VS INSTA360 AMERAS
19:19–19:22 The scene transitions to yellow graphic banners floating against a dark textured background in a 360-degree layout. On screen: I BELIEVE IN TECHNOLOGY AAR
0:00 Speaker A: Hi everybody, I'm sand and I believe in technology. Speaker A: I'm just sitting here next to you, so grab your VR headset of choice. Speaker A: Doesn't matter whether it's cardboard Gear VR or just use your phone by using your finger to find around or just tilt your phone to see the video in 360 as today we'll be talking about 360 cameras, how we capture video in 360, distribute and consume, as well as look at the image quality from some of the most popular 360 cameras, including the Insta360 Nano that I'm using now, Samsung Gear 360, as well as Ricoh Theta S and the new Xiaomi Mi360 cameras.
0:36 Speaker A: Let's take a closer look. Speaker A: In this video we'll not be covering the hardware and the software of these cameras, so if you want to see that, just go to the link in the about section or click on the info button above this video. Speaker A: I bought my first consumer 360 camera capable of shooting photos and videos in 2015 that was made by Ricoh Theta when they launched their first.
1:01 Speaker A: Over that time I've been using the old Samsung Gear360, but at the moment I'm using the new 2017 Gear360 image you're seeing currently, as well as the Insta360 Nano for iPhone, Insta360 Air for Android, as well as a Ricoh Theta S which is development for the original Ricoh Theta and the recently launched Xiaomi Mi360 cameras. Speaker A: In this video we'll be talking about some of the tips and tricks when filming and creating 360 video, as well as distributing and consuming it.
1:30 Speaker A: And also together with you we'll be comparing the image quality coming out of all of these different cameras to help you make a better decision when you're looking at your first 360 cameras. Speaker A: When you're looking at the video, you will see a small sign next to me which camera we're currently using as we'll be kind of switching back and forth of all of these different cameras all the time, so I hope you enjoy 360 completely changes the way we capture, edit as well as distribute and consume 360 videos.
1:59 Speaker A: First of all, let's talk about the capturing side and some of the tips to keep in mind. Speaker A: First thing that is most important is that when you're filming in 360, we're not talking about frames anymore, but we're talking about creating worlds so every viewer has has a chance to divert their Attention where they like to look at or what they like to see. Speaker A: So we have to rethink how we direct people's attention within these spaces and how we can create frames rather than worlds to get that full experience.
2:27 Speaker A: So how do we create these worlds within these worlds? Speaker A: We have to create different points of interest. Speaker A: Where the story is happening, when the action is happening there. Speaker A: For example, something happening on the road, you can take a look at there. Speaker A: Or you can also, on the other hand, hide things in the frame and get people to enjoy that experience of finding things out themselves. Speaker A: A great way to do that is also audio. Speaker A: A lot of the good, really good 360 cameras have something called the spatial audio where they can create that sense of where the sound is coming from.
2:54 Speaker A: In this video, I'm just using a microphone on me to direct your attention. Speaker A: So when you hear someone talking myself, then you want to look for me in the frame to see where the action is happening. Speaker A: Another thing that you should keep in mind is that the camera in this case is not a tool anymore, but the camera becomes someone in the story. Speaker A: So the question is, who are you? Speaker A: Imagine if I put yourself on a countertop or you'll be on a stage. Speaker A: You feel completely out of place.
3:20 Speaker A: It's not a place where you're supposed to be if you're just sitting actually in your home. Speaker A: But if I put you somewhere where you can have a role, like in my video, you're my friend and we're just talking about hanging out and talking about 360 videos. Speaker A: And you have a role in this video. Speaker A: So you have to always think about what's the role of the person or the camera in this case, which is not at all but a person or someone in your video. Speaker A: Another thing to use then is eyesight. Speaker A: But also don't overuse it because you don't want someone to feel kind of intimidated about you just looking at them all the time.
3:50 Speaker B: Also, we have to keep in mind. Speaker A: That people are quite often sitting or standing still. Speaker A: So any kind of active motion is going to make people motion sick. Speaker A: So try to keep it steady generally. Speaker A: And when you're filming action shots, try to use the cameras that have a vibration stabilization as well as the rotational stabilization, meaning that when you shake your camera one way or another, they don't get sick.
4:17 Speaker A: Also, this definitely impacts how you're going to edit your videos. Speaker A: Because when you go to any editing program, you're not just talking about cutting frames like close ups, wide shots. Speaker A: You can do that in a way in 360, but that works completely different way. Speaker A: So you have to think about how to create those worlds that are interesting for people that have some points of interest. Speaker A: Using audio and using an action happening in there. Speaker A: And all about in editing is kind of estimating people's attention, estimating where they're going to look at to take over the story in the next frame.
4:47 Speaker A: Some of the other more technical things to keep in mind when creating 360 video is always to keep the lens towards pointing at your object rather than as a side. Speaker A: Because otherwise if you end up with any of the stitching errors, you will see them right on your object. Speaker A: So always keep the lens towards your object and far away, a little further away as possible. Speaker A: Because again, if you think about someone being right in your face like I am for you now, it feels just really intimidating.
5:12 Speaker A: And also the face looks weird because you're using the really wide fisheye type of lens that is just attached together with another lens to create that 360 image. Speaker A: Another way to make your videos look better is to use support. Speaker A: I know a lot of the cameras, especially the Insta360 ones, are attached to your phone, so you almost have to use your phone. Speaker A: But I recommend highly using a bracket, a gorillapod or a monopod when you're filming, as they will help your person who is watching the video or that photo to feel not out of place, but actually feel that they have a role in that video.
5:43 Speaker A: As we talked earlier, moving on to editing, it's also slightly different from how you would edit videos. Speaker A: Normally you would need special software in order to divert people's attention and actually move inside the world when a new world comes. Speaker A: But you're still using the same type of software as you would use a non linear editing software where you just use a really wide angle image that is stitched together and then you're doing your edits between the different worlds.
6:08 Speaker A: You have some of the plugins available, they're quite costly, but you really need them to make the story work. Speaker A: Also, when you're sharing your video out of those applications, you have to use some additional support from Google. Speaker A: For example, in order to help the player understand that it is a360 video, you need special tags for it. Speaker A: Unless you're sharing directly from a phone, in which case some of the applications already recognize these videos and photos as360. Speaker A: Most of the big players have already jumped on board.
6:35 Speaker A: So Facebook is supporting 360 videos as well as 360 photos. Speaker A: Google and YouTube is supporting 360 videos. Speaker A: There is also support from Twitter and Periscope for 360 videos and photos. Speaker A: And some of the platforms including Periscope, Facebook and now YouTube have jumped also on board of live streaming 360 videos. Speaker A: Of course that is nowhere as good quality because you need really high bandwidth for that in order to support the full HD video.
7:02 Speaker A: And even then you're looking at the really tiny piece from the player which really makes it pixelated and not very enjoyable experience. Speaker A: So there's a far a long way to go in order to make that work on live streaming. Speaker A: But that also ties back to when we're talking about consumption. Speaker A: Yes, there's some of the great players out there from Facebook and YouTube who support viewing 360 video. Speaker A: But in order to look really, really nice and crisp, you at least need a 4K resolution.
7:29 Speaker A: Now streaming 4K resolution on a phone, you need a really solid 4G or LTE connection or a nice high speed bandwidth for your broadband. Speaker A: But that is something a lot of people don't have. Speaker A: So when you're viewing even just on your phone, you really want this to set the settings to be at the highest resolution as possible in order for the image to look nice. Speaker A: I would recommend doing that for this video as well in order to see the full perspective of these cameras. Speaker A: And when talking about the devices, we currently have all the screens that support your using your finger, looking through the image, or just tilting your phone around.
8:00 Speaker A: There's also more immersive, really cheap options out there, like the cardboard from Google as well as the Gear VR from Samsung, or the Google Daydream VR headset which all costs from $10 to $100. Speaker A: They're really approachable again, but you need this high resolution camera in order to make it look nice and feel the full immersion. Speaker A: Also there is the professional VR headsets out there from Oculus as well as htc.
8:27 Speaker A: But again, these cameras don't really require that because they don't shoot high enough resolution to justify having these professional viewing devices. Speaker A: But I think all of these things need to become mass market to make the whole value chain work. Speaker A: From creation where we really have loads of cameras available now at a really affordable price point, to editing, to distribution, the platform support which we're still missing. Speaker A: There's no Instagram support, for example, some of the other platforms don't support live streaming.
8:54 Speaker A: And then the consumption side, where everybody will have a VR headset, or ultimately a mixed reality headset where you can port yourself in this world to wherever you want to be in the most, least intrusive way. Speaker A: But if you want to see more on that whole subject, I've actually created a mini series on virtual reality and all the things you know about virtual reality. Speaker A: So go and check that out as well. Speaker A: There's a link down in the description as well as on the info button. Speaker B: And now let's get into looking at the image quality.
9:19 Speaker B: And first of all, taking a look at the photos from these cameras. Speaker B: I've listed them in a row of quality increase, so the first one is the poorest coming from insta360 air. Speaker B: That's just because the resolution there is not much detail available. Speaker B: Followed by Samsung, it's really soft image for some reason, if you look at the leaves on these bushes, you can't really see any details. Speaker B: In its overly saturated image. Speaker B: Then insta360 nano, which actually in reality has got a lower resolution but has maintained more details and it's still a little bit oversaturated, but has more details than Samsung Gear360 in this case, Ricoh has a very nicely balanced color in its image and as a similarly resolution as Samsung Gear 360 at 15 megapixels it looks nice and it's totally shareable and usable.
10:05 Speaker B: But Xiaomi in this case is at a completely different leak because of the resolution that it can provide. Speaker B: The colors are a little bit off, but again you can always adjust them later if you wish so. Speaker B: But everything that you've just seen breaks completely down when you look at the nighttime or even evening photos. Speaker B: It's not completely dark outside, but it's the kind of photo you would take indoors. Speaker B: First of all, Insta360 Air, then Nano, they're both really poor and I wouldn't say they're usable images.
10:31 Speaker B: That probably comes down from the sensor size they're using. Speaker B: Then Samsung Gear360 which slightly improves and it's much better, and then followed by Ricoh Theta S, which is even in low light doing a really good job when recording photos. Speaker B: And again, the winner for me in this case is the Xiaomi Mi360 camera. Speaker B: Again keeping in mind that Mi360 as well as Ricoh Theta and Samsung are all downsized for the comparison as you're looking at a 4K image from here.
11:01 Speaker B: I will be uploading the full resolution photos also on my website. Speaker B: And now moving on to video, taking a look at Ricoh Theta S first in a fun fair. Speaker B: I really like the colors and the balance Ricoh is producing, but the problem is still the resolution. Speaker B: It's only HD and really blurry image to look at in 360 environment. Speaker B: Insta360 increases the resolution which makes it look much nicer because but again I don't think the colors are completely on here and the same can be said to Insta360 Nano.
11:31 Speaker B: It's much more over saturated image but the resolution is higher so it also looks better. Speaker B: Samsung is also producing really nice images but there's something going on in the edge of the lens. Speaker B: If you look, there's kind of lines on the image but again the image generally looks really nice. Speaker B: It's slightly overexposed but still very nice. Speaker B: Xiaomi Mi360 again the colors are off but it's completely from a different league on its own it just has much better dynamic range.
11:59 Speaker B: If you look at the big tree over there and now looking at another scene again Ricoh Theta S producing nice balanced images but there is just not enough resolution. Speaker B: It really well also balances the sunny side of the lens and the shadow side of the lens. Speaker B: Insta360 here in this case is doing a really good job and it's so far my favorite image that is coming out of it. Speaker B: I insta360 nano makes it slightly better because the colors are more accurate in this case and the resolution is very similar to the Insta360 Air that you saw just before.
12:31 Speaker B: Samsung in this case is providing to be also very very nice image. Speaker B: Really sharp and there's enough resolution and much better dynamic range than both of the Insta360 cameras, especially looking at the London Eye across the river. Speaker B: But again sharp. Speaker B: Xiaomi Mi360 in this case is again completely different leak. Speaker B: The colors are still off. Speaker B: There's something going on with the white balance I think which we can adjust later but it just looks so much better even at lower resolution and now looking at the darkness where actually things are a little bit different.
13:01 Speaker B: Insta360 air is so poor and completely unusable. Speaker B: It's just full of noise and there's not much you can do with image. Speaker B: Same can be said to insta360nano where it's slightly better but but still not really usable image when you're using it for video in the darkness. Speaker B: In this case Samsung is also not performing well at all, especially when you look at the windows and the lines. Speaker B: There's so much noise going inside that video and I think it's just trying to overexpose and that's introducing the high ISO.
13:32 Speaker B: But Ricoh is actually providing really balanced image Even though it's lot low resolution, it's actually much more usable and nicer image than the higher resolution cameras that we just looked at. Speaker B: My favorite, I think the best job is still done by Xiaomi Mi360 camera, which is the cleanest. Speaker B: But now let's take a look at the audio comparison coming out these cameras as well as the stabilization in real life environment. Speaker A: Now I wanted to test out the audio how well you can hear me.
14:00 Speaker C: Without an external microphone coming straight from the camera. Speaker C: As well as how stable it is when I'm just kind of moving and I'm now swinging my hand a little bit. Speaker C: And I will do the same with all of the different cameras. Speaker C: This one has a stabilization built in and the rotational stabilization built in. Speaker C: So let's see how well that works if you're kind of just twisting your arm as well as swinging it. Speaker C: And now I'm doing a little bit of a jog. Speaker C: Let's see how good of a job it's doing then.
14:26 Speaker B: Insta360 Nano is definitely doing the best job in stabilizing the image on any other camera in this test and doing. Speaker C: The same thing with insta360.360 ear. Speaker C: Now just seeing how good the audio is coming straight from the camera without using my external microphone. Speaker C: And also how good the stabilization is when I'm swinging the camera, swinging the camera from left to the right and then also rotating now, which is a typical scenario when you would be live streaming just to see how stable it is.
14:55 Speaker C: And now also let's do a little bit of a jog and see how well it keeps up then. Speaker C: All right. Speaker C: And now let's see how well the onboard audio works from the Ricoh Theta S camera compared to the other cameras. Speaker C: And also compared to the external microphone. Speaker C: And also how well the stabilization works when I'm swinging the camera or when I'm rotating the camera.
15:25 Speaker C: As this one is not stabilized, it will probably get the viewer sick. Speaker C: So I have to keep these things in mind. Speaker C: Unless you have a camera that is stabilized. Speaker C: And also let's see how good it does when I'm jogging. Speaker C: So when the vibration is happening. Speaker C: Alright. Speaker C: And now I want to see how well the audio works coming from the new Samsung Gear360 camera without an external microphone just in its usual setup.
15:55 Speaker C: And also how good the stabilization is when I'm swinging the camera as well as rotating the camera. Speaker C: That should just show you the difference with insta360 cameras which both have the stabilization built in. Speaker C: I also saw how well, it works when I'll be jogging and adding a little bit of vibration. Speaker B: The Samsung has definitely the best audio quality, but the stabilization doesn't really work at all. Speaker C: And now let's see how well the audio is coming off straight from the Mi360 camera, how well you can hear me without the external microphone, and also how good the stabilization is when I am swinging the camera and also when I'm rotating the camera just to see how well the stabilization went.
16:36 Speaker C: This one doesn't have a rotation stabilization, so it should give you some kind of sickness a little bit as well as it only has about vibration stabilization. Speaker C: So it should work quite well when I'm jogging. Speaker C: So let's test that as well. Speaker B: The audio from Xiaomi is not comparable at all, but the stabilization seems to work quite well. Speaker A: So to conclude, I'm really bought into the future of 360 cameras and VR content overall.
17:03 Speaker A: But there are so many things that need to improve. Speaker A: First of all, on the camera side, the cameras need to have high resolution, at least 4k which only few of them have today available. Speaker A: They also need to have better image quality overall as they need to capture more light, better dynamic range, better sharpness and so on, which I'm sure will happen. Speaker A: On the other end. Speaker A: The editing and the sharing side also needs to be much, much more simpler and the platform support without needing to tag your content and also edit in a much easier way.
17:30 Speaker A: Also, if you think about the bandwidth required to consume 360 content, which already today is required at 4K resolution, our LTE barely supports that or the 4G connection that we have on your phone. Speaker A: So that really needs to improve as well in order to get that better image quality. Speaker A: And then when talking about the consumption devices moving away from phones and actually getting the full immersion, everybody needs to have some sort of a VR or in the future a mixed reality headset at home in order to get the full experience and get the full value out of it.
18:00 Speaker A: So what is it good for today? Speaker A: It's definitely good for recording your memories from your family events. Speaker A: Imagine someone sitting around the table and putting the VR or 360 camera on someone's seat and actually being able to relive that event in 2010 or 30 years time. Speaker A: Also using it in many, many different occasions in your real life scenarios of recording a more immersive experience. Speaker A: Imagine you're on a holiday and you want a friend to feel that as if they're with you on the beach and so on.
18:28 Speaker A: I made a specific video about it, so I'M not going to stop too much on that. Speaker A: On the other hand, even more important than the cameras is the storytelling, which needs to evolve because we're not talking about frames, we're talking about creating worlds and actually pointing people's attention within these worlds. Speaker A: So that definitely needs to improve big time as well. Speaker A: So overall I'm really impressed. Speaker A: I'm really excited, but there's a long way to go. Speaker A: So think about themselves as the first iteration of the second iteration of your smartphone camera that you were using to the smartphone you have today.
18:59 Speaker A: There's a lot that has happened over that time, so thank you very much for watching. Speaker A: I hope you enjoyed this video and if you did, please leave a comment down below what you thought about it. Speaker A: Give it a like and share with your friends if you think that they will find this interesting as well. Speaker A: Thanks again and I hope to see you next time.