Open this moment: AgentCDN watch page or YouTube.
by Sander Saar
Speaker A introduces digital fashion and demonstrates creating multiple outfit posts from a single photo without purchasing physical clothes. Speaker A highlights massive creator engagement in digital fashion and asks viewers if they would wear digital clothes online.
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Speaker A introduces digital fashion and demonstrates creating multiple outfit posts from a single photo without purchasing physical clothes.
On screen: A man wearing an iridescent digital puffer jacket walks forward on an outdoor sidewalk towards the camera.
Speaker A highlights massive creator engagement in digital fashion and asks viewers if they would wear digital clothes online.
On screen: A man wearing an AR animated bucket hat walks down a residential street while speaking directly to the camera.
What the footage shows, shot by shot. It is derived from the video itself, independent of the commentary. Timestamps link to the exact second.
0:00–0:06 A man wearing an iridescent digital puffer jacket walks forward on an outdoor sidewalk towards the camera. On screen: DRESSX
0:06–0:07 A selfie perspective shows the man walking outdoors wearing a digital spiderweb bucket hat with spiders hanging off it. On screen: DRES$X
0:07–0:08 The man in a black tuxedo and bow tie holds a microphone and speaks on a brightly lit stage in front of a digital screen. On screen: 1. Breaking Bad 2. Planet Earth II 3. Planet Earth 4. Band of Brothers 5. Chernobyl
0:09–0:11 A man on stage holding a microphone is shown digitally edited into an emerald green three-piece suit with a bow tie. On screen: Breaking Bad MANI
0:12–0:13 The presenter stands on stage speaking with a microphone while digitally swapped into a futuristic blue metallic robot suit. On screen: Breaking Bad
0:13–0:15 The man continues his presentation while digitally altered to wear a blue sailor uniform costume with a red-striped necktie. On screen: Breaking Bad Planet Earth Chernobyl
0:15–0:20 A man in a vibrant yellow jacket speaks directly to the camera on a street while graphics for digital fashion voting appear on screen. On screen: DRESSX F I N E S S E We only produce what you want Vote now and items are ready for shipment within 2 weeks VOTE
0:20–0:28 The man continues speaking to the camera as UI screens showing virtual try-on software and the John Lewis shopping platform overlay the bottom of the frame. On screen: DRESSX JOHN LEWIS Sabina Musayev Rent Adi Dress
0:28–0:43 A man wearing an AR animated bucket hat walks down a residential street while speaking directly to the camera. On screen: DRESSX
0:43–0:45 A man wearing an AR feather crown filter walks along a suburban street at dusk speaking to the camera. On screen: DRESSX
0:45–0:47 The man continues walking down the street at twilight while talking enthusiastically wearing the virtual crown. On screen: DRESSX
0:47–0:49 The man walks wearing digital sunglasses as a Roblox mobile interface graphic is overlaid on the lower screen. On screen: ROBLOX DRESSX Home Continue -> Walmart Land 53% 0 [Season 2!] Festiv... 69% 30 The Chainsmok... 83% Recommended For You Brookhaven RP 95% Rating Rainbow…
0:49–0:54 A man wearing sunglasses speaks to the camera outdoors next to an on-screen preview of a Roblox digital clothing store. On screen: ROBLOX DRESSX Q dressx Cancel Adjust clothing order 0 Mackenzie-DR ESSX Cuties... 65 Stylish yellow and green... 75 2.0 Mackenzie-D... 50 Detail Get Premium…
0:55–0:59 The man walks outdoors wearing an AR digital flower bucket hat while speaking into the camera. On screen: DRESSX
0:00 Speaker A: 9% Or almost 1 out of 10 orders online for clothes gets used just for creating content online. Speaker A: Welcome to digital fashion. Speaker A: Just from a single photo, I was able to create now 10 different posts with 10 different outfits without buying a single one of them. Speaker A: Brands are generating digital fashion items to let you vote on which ones they should be making in real life, letting you use virtual try on. Speaker A: Like John Lewis found out that users used more than 80 different virtual try ons before making a purchase.
0:28 Speaker A: Digital fashion is also sustainable. Speaker A: There is almost no car, carbon or water footprint at all. Speaker A: It's also inclusive. Speaker A: There's no predefined sizes. Speaker A: So everybody's gonna find the perfect fit and it's accessible. Speaker A: You don't need to spend thousands of dollars just to get access to the top designers. Speaker A: We're spending about a third of our waking hours online behind the screen. Speaker A: Last year, 11 million creators created more than 65 million different digital fashion items on the platform.
0:54 Speaker A: What do you think? Speaker A: Would you see yourself posting ever using the digital fashion items online?